Champion Holidays new corporate identity

Champion Holidays Launches
New Corporate Identity 

February 20, 2007 – Champion Holidays today announced a new corporate identity, to include a redesigned corporate logo and tagline, “Tour China and Beyond.” The enhanced corporate identity accompanies an expansion in the New York-based tour operator’s business in providing vacation packages to China for groups and individuals.

“We are thrilled to update our logo and identity materials,” said Steve F. Xu, president of Champion Holidays. “As a tour operator, we differentiate ourselves in the marketplace with our expertise and knowledge of China as a destination for U.S. leisure travel consumers. Our new logo features a tracing of the Temple of Heaven, while also presenting a more clean and streamlined text treatment... all qualities that underscore our ongoing expansion.”

The company’s new identity will be showcased on Saturday, February 24, 2007 in “Great Escapes,” the first-ever special travel section of the Wall Street Journal.

About Champion Holidays

For more than 20 years, Champion Holidays has been dedicated ourselves to providing sophisticated American travelers with high-quality luxury travel experiences to China and Asia at affordable prices. With a dedicated office and staff in Beijing, Champion Holidays independently coordinates all of its tour productss in China on the spot, maintaining close working relationships with hotels, restaurants, airlines and other vendors in China. These relationships ensure superior service and exceptionally competitive pricing. Arthur Frommer’s Budget Travel Magazine, the Los Angeles Times, and the Wall Street Journal, among other publications, all have showcased Champion Holidays as a tour operator providing superior quality and great value for tours to China.